Whether you’re printing banners, signage, labels, t-shirts, caps or bathrobes, the process of digital printing offers a number of benefits over conventional printing processes. For example, digital printing offers high-quality, nearly-perfect image quality transfer, and it cuts down on the cost and time of printing. It can also be used to customize print products, which is a popular advertising strategy.
Digital printing is particularly valuable to consumer packaged goods (CPG) companies that want to develop and test new packaging ideas. Unlike traditional printing methods, digital printing allows marketers to test new products and designs in multiple markets without the cost and complexity of a physical printing device. It also offers the most affordable solution for personalized items. 
In addition to the benefits of digital printing, the industry has seen significant growth due to increased demand for experiential marketing. Experiential marketing is the process of putting consumers in an environment that encourages them to engage with a brand. This is unlike traditional marketing methods, where the aim is to push a product on the consumer. Instead, marketers use experiential digital printing solutions to create special effects and a feeling of ownership for the consumer.
According to Queens Digital Printing, Digital printing is also helpful for manufacturers who need to expand their product lines. The versatility of digital printing allows manufacturers to produce variable outputs in any quantity. In addition, digital printing reduces the risk and costs associated with SKU proliferation. It also allows for just-in-time manufacturing. This allows manufacturers to respond to customer demands quickly, resulting in a competitive advantage.
Digital printing also allows consumers to interact with products, especially through the use of augmented reality (AR) technology. QR codes can be printed on products to provide a link between in-store and online experience. In addition to this, digital printing allows manufacturers to produce multiple variations of a product, including custom designs. Digital printing is also a good choice for printing point-of-purchase materials, such as POS signs, stickers and brochures.
The digital printing industry is a large and diverse one. It’s characterized by a large number of companies and professionals who specialize in their own area of technology. Digital printers are available in both inkjet and toner-based technologies. Toner-based printers create images using plastic-based powder, whereas inkjet printers use droplets of ink to produce images.
Digital printing also offers a more affordable solution for Print on Demand services. It is a faster and more reliable way to produce high-quality, variable outputs, and it is more adaptable than older forms of printing. It also produces sharper images. In addition, digital printing methods lower turnaround time and minimize the need for tooling.
Digital printing also helps CPG companies invest in new products and services, while allowing them to adjust to changing market conditions on a daily basis. Digital printing offers a revenue stream and allows manufacturers to test new concepts, such as a new packaging design or packaging material, without the upfront costs of a physical printing device.
